Effective as of February 1, 2021
What kinds of information does The Movie House collect from or about me and my activities?
If you create an Account, we’ll collect certain information that can be used to identify you, such as your name and email address.
Generally speaking, we may collect the following information from or about you and your activities when you use The Movie House Services:
information you give us, including your name and email address.
information automatically collected when you use The Movie House Services, such as your location, your IP Host address, your mobile device type and other device identifiers, your operating system, your rough geo-location based on your IP address, your activity on The Movie House Services, Log Data, and information collected via cookies, web beacons, or other technologies;
information from other commercially available sources, such as data aggregators and public databases, or our business partners, which may include your interests, purchasing behavior and your activities online, such as websites visited and advertisements viewed; and
We may also combine any or all of the information we collect from or about you. We may generate aggregate, non-identifying information about how The Movie House Services are used. We may also link information we obtain from different sources, for example, we may link your Log Data with your Account information or with information we obtain about you from third parties.
How do we use information we collect from or about you?
Recommendations and Advertising. We and service providers acting on behalf of us and our business partners may use the information collected from or about you, including your use of The Movie House Services, to provide recommendations and advertisements on The Movie House Services and elsewhere on the web.
What technologies are used to understand how people use The Movie House Services?
Like many website owners and operators, we use automated data collection tools such as Cookies and Web Beacons to collect certain information.
Cookies. Cookies are small bits of information that are stored in separate files within your computer’s Internet browser. Cookies store information about your activities on a website or other platform. For example, cookies can store your session information for easy sign-in to a website or other platform you have previously visited. They enable us to make your use of The Movie House Services more enjoyable.
We, along with advertising technology companies and service providers that provide services to us and our business partners, may display targeted advertisements based on your activities and other information collected from or about you, such as your interests and your activities online. Cookies are one way that this kind of information is stored.
Some advertisements displayed in connection with The Movie House Services may also access or place cookies on your Internet browser or use other technologies provided by third-party Internet advertisers, advertising technology companies, and service providers that perform advertising-related services.
Other local storage. We, along with advertising technology companies and service providers that provide services to us and our business partners, use other kinds of local storage, such as Local Shared Objects (also referred to as “Flash cookies”) and HTML5 local storage, in connection with The Movie House Services, including the video player. Sometimes called “browser cookies,” these technologies are similar to the cookies discussed above in that they are stored on your computers and can be used to store certain information about your activities and preferences, such as your volume/mute settings. However, these objects are stored in different parts of your computer from ordinary browser cookies. Many Internet browsers allow you to disable HTML5 local storage or delete information contained in HTML5 local storage using browser controls. See your browser settings or preferences for details on how to manage HTML5 local storage. For information about disabling or deleting information contained in Local Shared Objects, please visit https://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html. Please note that disabling these technologies may interfere with the performance and features of the video player.
Web Beacons (also known as web bugs, pixel tags or clear GIFs) are tiny graphics with a unique identifier that may be included on our Services for several purposes, including to deliver or communicate with Cookies, to track and measure the performance of our Services, to monitor how many visitors view our Services, and to monitor the effectiveness of our advertising. Unlike Cookies, which are stored on the device, Web Beacons are typically embedded invisibly on web pages (or in an e-mail).
Log Data means certain information about how a person uses our Services, including both Account holders and non-Account holders (either, a “User”). Log Data may include information such as a User’s Internet Protocol (IP) address, browser type, operating system, the web page that a User was visiting before accessing our Services, the pages or features of The Movie House Services to which a User browsed and the time spent on those pages or features, search terms, the links and ads on The Movie House Services that a User clicked on, progress of a User’s video play, progress of a User’s ad play, interactions as a video player (e.g. play/pause/seek, close captions), amount of time spent watching videos, mobile to TV screen casting behavior and other statistics. We use Log Data to administer The Movie House Services and we analyze (and may engage third-parties to analyze) Log Data to improve, customize and enhance The Movie House Services by expanding their features and functionality and tailoring them to our Users’ needs and preferences. We may use a person’s IP address to generate aggregate, non-identifying information about how The Movie House Services are used.
With whom does The Movie House share the information it collects from or about me?
Our Service Providers and Business Partners. We may engage third-party services providers and business partners to work with us to administer and provide The Movie House Services. For example, we may share your information with other people or entities in order to provide goods or services that you have requested or to complete a transaction at your request. We may also enter into agreements with outside companies that possess the technology that allows us to customize the advertising and marketing messages you receive while using The Movie House Services. Your information, including clickstream data about your use of The Movie House Services and other online activities, may be shared with these companies so this customization can be accomplished.
Other Third-Parties. We may share anonymized or aggregated data we collect from the use of The Movie House Services, such as de-identified demographic information, de-identified location information, information about the computer or device from which you access The Movie House Services, market trends and other analysis that we create based on the information we receive from you and other users. We may share information in these forms with various affiliated and unaffiliated entities, including our business partners. For example, we may share aggregate information with advertisers about the volume of use on The Movie House Services, the specific The Movie House videos in which users are most interested, and the effectiveness of advertisements viewed on The Movie House Services (including the number of users who clicked on a particular advertisement). Also, we and our business partners use independent third-parties to help measure viewing of content on The Movie House, and these third-parties may report statistics about viewing in aggregated or other non-personally identifiable forms.
Web Analytics Service Providers
Google. We use Google Analytics, a service provided by Google, LLC. (“Google”), to gather information about how users engage with The Movie House Site and The Movie House Services. For more information about Google Analytics, please visit https://policies.google.com/technologies/partner-sites. You can opt out of Google’s collection and processing of data generated by your use of the Services by going to https://tools.google.com/dlpage/gaoptout.
For Our Protection and the Protection of Others. We cooperate with government and law enforcement officials or private parties to enforce and comply with the law. We may disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate: (i) to respond to claims, legal process (including subpoenas) or request for cooperation by a government entity, whether or not legally required; (ii) to protect the property, rights and safety and the property of The Movie House or its affiliates, and each of their respective investors, directors, officers, employees, agents, and suppliers, rights and safety of a third-party, including our users, or the public in general; and (iii) to stop any activity that we consider illegal, unethical or legally actionable activity. If you notify us that you believe your legal rights have been violated by The Movie House or another user of The Movie House Services, we may provide the information that you provide to us to others to the extent that we believe it is necessary to evaluate and respond to your complaint.
In Connection with Business Transactions. Information that we collect from our users, including PII, is considered to be a business asset. Thus, in the event of any direct or indirect reorganization, e.g., if we are acquired by a third-party as a result of a transaction such as a merger, acquisition or asset sale or if our assets are acquired by a third party in the event we go out of business or enter bankruptcy, some or all of our assets, including your PII, may be disclosed or transferred to a third-party acquirer in connection with the transaction.
The Movie House’s Use of Information Collected From or About You from Other Websites. The Movie House may store information about websites you visit in browser cookies on your computer.
Do Not Track. The Movie House Site does not have the capability to respond to “Do Not Track” signals received from various web browsers.
How does third-party advertising on The Movie House impact me?
The Movie House carries advertisements from other companies, often with the ability to click through to websites or properties run by these other companies.
Information Shared with Advertisers and Advertising-Related Service Providers. The Movie House may share the information collected from or about you in aggregated or non-personally identifiable forms with advertisers and service providers that perform advertising-related services for us and our business partners in order to tailor advertisements, measure advertising effectiveness, and enable other enhancements. This information includes your use of The Movie House Services, websites you visited, advertisements you viewed, and your other activities online. However, our agreements with these advertisers and service providers that perform advertising-related services limit the types of information shared with these companies and how they may use it.
Your Choices: Opting Out of Third-Party Behavioral Advertising. Some of these advertisers, advertising technology companies, and service providers that perform advertising-related services for us and our business partners may be members of the Network Advertising Initiative (“NAI”), a cooperative of online marketing companies that offers a centralized tool for opting out of behavioral advertising delivered by each of its member companies. If you would like to obtain more information about the NAI and make choices about their members’ use of your information, please visit https://optout.networkadvertising.org/. Some of the third parties that collect information on The Movie House Services in order to provide more relevant advertising to you participate in the Self-Regulatory Program for Online Behavioral Advertising. This program offers a single location where users can make choices about the use of their information for ad targeting. To opt-out of third-party cookies, please go to https://www.aboutads.info/choices. To opt-out of the use of your mobile device ID for targeted advertising, please see https://www.aboutads.info/appchoices. Even if you opt out through AdChoices, we may still collect and use information that is not considered PII regarding your activities on our Services and/or information from the advertisements on third party websites for non-interest-based advertising purposes, such as to determine the effectiveness of the advertisements.
Your Privacy Rights
Additional Choices for California Residents
As of January 1, 2020, the California Consumer Privacy Act of 2018 (“CCPA”) allows California residents, with verification, to request that a business who collects California consumers’ personal information (“PI”) to give consumers access to the specific pieces and categories of personal information that the business has collected about the consumer, the sources for that information, the purposes for collecting the information, and the third-parties with which the information was shared. California residents also have the right to submit a request for deletion of information under certain circumstances, and to opt out of the sale of their personal information.
This notice describes those rights, including the method through which you may submit a request to exercise those rights, and provides the disclosures regarding personal information required by the CCPA.
What are my rights?
Under the CCPA you are granted certain rights with respect to your personal information. These rights are not absolute, are subject to exceptions, and we may be required or permitted by law to decline your request. Only you as a resident of the State of California, a person that you authorize to act on your behalf, or an entity registered with the California Secretary of State that you authorize to act on your behalf, may exercise these rights. We are permitted to reject your request if we reasonably do not believe you are a resident of the State of California.
Under the CCPA, we cannot discriminate against you because you elect to exercise one of your rights respecting your personal information, such as your right to delete. If you do elect to delete your personal information you will be treated as a new viewer and will no longer have access to your existing queue, watch list, or personalized recommendations.
Verifying requests; California residency requirement.
The rights described in this privacy notice, including the right to opt-out of the sale of personal information, are limited to residents of the State of California. We may require additional information from you to verify that you are a California resident, or may reject your request if you cannot provide it. We reserve the right to require additional proof of your identity and California residency, including government identification and/or a utility bill. We further reserve the right to reject requests that we reasonably believe are from non-California residents, or are fraudulent, excessive, or burdensome.
You may designate, in writing, through a power of attorney, or through registration with the California Secretary of Statement, an authorized agent to make requests to exercise your rights on your behalf. We will require the agent to provide proof that they are authorized to act on your behalf.
How does The Movie House protect the information it collects from or about me?
We use reasonable physical, technical, and administrative measures to safeguard information in our possession against loss, theft and unauthorized use, disclosure, or modification. For example, passwords and other sensitive information are encrypted in transit. We also take steps to ensure that only those The Movie House employees, agents, and contractors who have a legitimate business reason to obtain access to your information are granted access.
Despite these efforts, please note that no data transmission or storage can be guaranteed to be 100% secure. We want you to feel confident using The Movie House Services but we cannot ensure or warrant the security of any information you transmit to us. Please refer to the U.S. Federal Trade Commission’s website for information on how to protect yourself from identity theft.
The Movie House and Children
The Movie House Services are not directed to nor intended for children under the age of 13. The Movie House does not permit the registration of, nor does The Movie House knowingly collect, use, or disclose PII from anyone under 13 years of age. If we determine upon collection that a user is under this age, we will not use or maintain that PII without parental or guardian consent. If we are notified that we have collected PII from a child under the age of 13, we will make reasonable efforts to delete such information from our records.
Do any special considerations apply to visitors from outside the United States?
The Movie House is an online video service based in the U.S., and our offices are headquartered in the United States. Your PII may be transferred to, and maintained on, computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you’re located outside the United States and choose to provide your PII to us, you acknowledge and agree that we may transfer your PII to the United States and process it there.